![]() ![]() ![]() Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to nurture a new following and engage with existing users. The following is a roundup of some of the latest WeChat marketing case studies from luxury brands in China that WeChat marketers need to be aware of. Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform.
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